If you want to improve your conversion rates and get more sales pouring through the font-end of your funnel, check out these 4 tips.
#1 – Dime Sales
Start the price low, and gradually increase the price after every purchase that’s made.
You can usually specify how many sales until the increase, and the amount.
#2 – Simulated Dime Sales
This may be a questionable tactic to some, but some marketers use special code to simulate a dime sale. Using a visitors cookies, after a page is refreshed a specified amount of times, the price shown will increase.
#3 – 30 Day Delay
If you can afford to wait for the money, another option is to wait a full 30 days until you charge your buyers.
Instead of doing a trial and requiring some sort of monetary exchange, you’re completely shattering the barrier to making a purchase…and it’s also a great form of risk reversal.
They get to check the product out with absolutely zero risk on their part.
#4 – Coupons
Classic, but effective!
We all love a good deal, and giving coupons and discount codes is a great way to amplify desire.
This is especially true if there is some sort of limit for claiming/using the coupon.
Something else to remember:
Even if your pages convert and money is rolling in, there’s no harm in also testing the price of your product (“price elasticity”).
You might find that a $12 price converts just as well as $7, which means you get a 58% increase in revenue for ZERO extra work.
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