By the end of 2013, PC/Desktop users are expected to be outnumbered by smartphone/mobile users.
Already, 41% of ALL commercial e-mails are opened using a mobile device.
But how many marketers do you think have made the transition, to make sure their messages are compatible?
The answer: less than half!
MarketingSherpa released this year’s e-mail benchmark report, and one of the surveys they cover was a group of 1,100 marketers.
Out of this group, a whopping 58% said they have yet to design their email to render properly on a mobile device.
If you fall into the same group, you might want to consider finding or creating a template that allows you to send mobile-ready messages.
For example, check out AppStreamMedia.com
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